Orion by BEAUTY IN CHAOS

LA collective Beauty In Chaos and Whitney Tai mesmerize on new single ‘Orion’

Beauty in Chaos is the brainchild of guitarist Michael Ciravolo. The LA-based New Orleans native is also President of Schecter Guitar Research. Until launching BIC, Ciravolo was guitarist in Human Drama for 30 years and had also played live and recorded with Michael Aston’s Gene Loves Jezebel since 1998.

“Musically, Orion continues on the path set by ‘Stranger’, the final track on ‘The Storm Before The Calm’ album. Whitney’s lyrics and soaring voice were a perfect match for this track and sets the tone beautifully for our next record,” says BIC curator Michael Ciravolo.

In 2020, Beauty In Chaos released ‘The Storm Before The Calm’ and the remix-based ‘Out Of Chaos Comes…’ albums to critical acclaim. Recorded at Ciravolo’s SAINTinLA Studio, this LP was produced by Grammy nominee Michael Rozon, known for his work with Ministry.

“When Beauty In Chaos reached out to me with the opportunity to co-write on a song for their upcoming album, I was immediately hypnotized by the glacial, meandering and crystalline use of guitars against this haunting and dark verbed-out atmosphere. My mind went down the rabbit hole of the past two years that our globe has faced. ‘Orion’ is the ego of destruction,” says Whitney Tai.

“It’s about breaking free from the manipulators mind and severing the ties of deception. A story of an a-type personality, “the hunter”, and how the roles narcissism and exploitation torment the fears and strengths of the human psyche”.

Bridging a cosmic cross between Annie Lennox’s timeless vocals and Kate Bush’s lyricism, Whitney Tai crafts unique pop-rock anthems and melodic synthpop passages. With trademark seductive compositions, the award-winning singer-songwriter’s hypnotic voice, weaving seamlessly through genres.

“We try to make each of our videos different from the others, while being true to the singer and the lyrics. ‘Orion’ is like nothing we have done before; it has a very cinematic ‘big-screen’ look to it… and was really a lot of fun to make,” says Ciravolo.

Since its inception, BIC has involved many music luminaries, including members of The Mission, The Cure, Ministry, Cheap Trick, The Offspring, Gene Loves Jezebel, Marilyn Manson, Human Drama, Bauhaus, Nine Inch Nails, Van Halen, A Flock of Seagulls, as well as dUg Pinnick (Kings X), ICE-T, producer Tim Palmer, guitar icon Zakk Wylde, Ashton Nyte (The Awakening), Evi Vine and Rolan Bolan

“Orion”
BEAUTY IN CHAOS
feat Whitney Tai.
[September 22, 2021]
Genre:
alternative, darkwave, dream pop, gothic rock, new wave
Base: Los Angeles, California – US
Label / Booking / Press:
33.3 Collective / Shameless Promotion PR

SONG CREDITS
‘Orion’ written by Tai / Rozon / Ciravolo c.2021
Whitney Tai – vocals and lyrics
Michael Ciravolo – guitars and textures
Michael Rozon – bass, synth, and drum programming
Dirk Doucette – live drums
Recorded, mixed and produced by Michael Rozon at SAINTinLA Studio
Mastered by Dale Becker for Becker Mastering, Los Angeles

VIDEO CREDITS
Whitney Tai – vocals
Michael Ciravolo – guitar
Tish Ciravolo – bass
Dirk Doucette – drums
Directed and produced by GABB Productions
Art direction by GABB Design
Makeup by Jessica Zweig
Photos by GABB / courtesy of Whitney Tai
Filmed on location at Schecter Guitar Research and FD Studios Los Angeles
Props courtesy of Prop Heaven